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Privacy Policy

1 General
We are Global Furniture Brands Limited (company number 07309663) trading as London Furniture Online.

We understand that for most people providing personal information over the internet can be worrying, especially when the information includes your credit / debit card details. You can be reassured that we at London Furniture Online are fully committed to protecting your privacy and will only use and process the information we collect lawfully and in accordance with the General Data Protection Regulation (EU) 2016/679 and European and national laws which relate to the processing of personal data.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from London Furniture Online.

2 What information do we collect from you?

2.1 When you visit, register or order products from London Furniture Online you maybe asked to provide certain information about yourself, this information will allow us to process your order and provide you with the level of service you would expect. The type of information we may collect about you includes:
• Your name
• Your address
• Your phone number
• Your email address
• Your credit / debit card details

2.2 We may also collect information about how you use our website and from the messages you post to the site along with the emails and letters you may send us. We may post your feedback on our website and in other marketing materials (subject to obtaining your prior consent where necessary).

2.3 If you apply for finance we will also obtain details about your income, your job title, previous address history and your date of birth. We will use this information to process your order and to comply with our contractual obligations.

2.4 Where relevant we may carry out a credit check on our customers so that we can make credit decisions about you and to prevent fraud and money laundering. Our search will be recorded on the files of a credit reference agency.

2.5 To maintain our high levels of customer service we may also record and monitor incoming phone calls.

2.6 In order to perform our contract with you, we may also need to share your personal data with third parties such as payment providers and postal service or other delivery organisations to assist in the delivery of goods or services you have ordered.

2.7 When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

2.8 We will retain your information for as long as we require this to provide you with the goods or services ordered from us and for a period of 13 years afterwards. For marketing purposes we will keep your personal data for the period of time described in section 6.

3 What happens if you fail to provide personal data?

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide the data when requested, we may have to cancel an order you have placed with us, but we will notify you if this is the case at the time.

4 How do we use your personal information?

In order to perform our contract with you, we may need to share your personal data with third parties such as payment providers and postal service or other delivery organisations to assist in the delivery of goods or services you have ordered.

4.1. We may disclose your information to the following third parties for our legitimate interests:
• Third parties which process consumer finance applications for us;

• Third parties which provide us with analytical services;

• Staff members in order to facilitate the provision of goods or services to you;

• Our affiliated entities to support internal administration;

• IT providers that host our website, provide us with support services and/or store data on our behalf;

• HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.


4.2 We may also disclose personal data to the police, regulatory bodies, legal advisors or similar third parties where we are under a legal duty to disclose or share personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms and conditions and other agreements; or to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

5 Our promise to you....

Our privacy policy is based on the following fundamental principles:

• Your email address will not be passed to other trusted traders (including other companies within our group) unless you agree.

• We will not email you in the future unless you have given us your consent.

• Sensitive information about you will never be collected without your consent.

• We will never transfer your information outside the EEA (European Economic Area) without obtaining your permission in advance.

• Your personal information will be held securely in accordance with our internal security policy and the law.


6 Can I access, delete or restrict the information you hold about me?

6.1 We are more than happy to provide you with details of the information that we may hold about you in a commonly used format and transfer your information to another entity.

6.2. It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we hold about you changes.  We will update or amend personal data if you feel this is inaccurate.

6.3. You also have the right to object to the processing of your personal data in certain circumstances or to withdraw your consent to the processing of your personal data.

6.4. Furthermore you have the right to ask us to remove your personal data from our database entirely or restrict its use.

6.5. If you would like a copy of some or all of the personal data we hold about you, or would like to object to, request the removal or amendment of, or restrict how the data is used please email our privacy team at sales@londonfurnitureonline.co.uk.

7 Changes we make to our Privacy Policy

We reserve the right to update this privacy policy at any time, and any changes we make to our privacy policy will be posted on this page